Digital marketing, Mumbai
A digital marketing company in Mumbai that shows you what each rupee did
Troika Tech has built for Indian businesses since 2012, from Mira Road East. We run social media, public relations, search and paid media as one system against one brief — and we report in enquiries and cost per enquiry, not in impressions.
The problem
Four agencies, four reports, nobody accountable
The usual Mumbai arrangement: social from one agency, PR from a second, ads from a third, the website from whoever built it years ago.
What that costs you
- Four reports in four formats, none of which reconcile
- The same month's message told four different ways
- Ads sending traffic to pages nobody optimised
- PR coverage that never reaches the social calendar
- Your own team doing the coordinating, unpaid
What we do instead
- One brief, one calendar, one monthly number
- The same story pushed through four channels in the same weeks
- Landing pages treated as part of the ad, not separate
- Coverage repurposed into social the week it lands
- One person you call when something is wrong
What we run
Four services, planned together rather than sold separately
Each of these can be bought on its own. They work considerably better bought against a single plan, because the same budget does more when the channels stop contradicting each other.
Social Media Marketing
Strategy and positioning, monthly content calendars, reels and shoot planning, community management, and reporting that ties posts to enquiries. Instagram, LinkedIn, Facebook, YouTube.
→Public Relations
Story angles worth a journalist's time, press releases, media lists, founder profiling and award submissions. Measured in coverage, not in releases sent.
→Search & SEO
Technical fixes, pages written for how people actually search, and the Google Business Profile and local listings that decide whether a Mumbai business is found at all.
→Paid Media
Meta and Google campaigns costed against enquiries rather than clicks, with the landing page and the follow-up built as part of the campaign.
Social media
Give each platform a job, or it will do none
Posting the same thing everywhere is the most common and most expensive mistake in Mumbai social. Each platform rewards something different, and the content has to be made for it.
Reach and recognition. Reels carry the discovery, carousels carry the explaining, stories carry the day-to-day. For most consumer and retail businesses in Mumbai this is where new people first meet you, so it is made for sound-off viewing and a cold audience.
Credibility and hiring. Founder and expert-led posts outperform brand pages by a wide margin, so we write for the person, not the logo. For B2B and professional services this is usually where the enquiries that close actually begin.
Still the broadest reach in India, and still where local community, groups and the older end of the audience live. Underrated for real estate, education and anything with a catchment area.
YouTube and Shorts
The long tail. A video answering a real customer question keeps earning for years, which no feed post does. Shorts feed the top, long form does the convincing.
We write in Hindi, Marathi, Gujarati and English. For most Mumbai audiences the content that performs is not in formal English — it is in the language the customer actually speaks, including the mix of two that most people use in practice. More on how we run social media →
Public relations
Coverage is earned, not bought — and it compounds
PR is the slowest of the four and the one that changes how people treat you. A founder quoted in a national business daily is a different proposition to a founder with a good feed.
What the work is
- Finding the angle in your business a journalist can actually use
- Building and maintaining the media list that matters to your sector
- Writing releases that read like news rather than brochure copy
- Pitching, following up, and handling the interview when it lands
- Award and listing submissions, which are slower but durable
- Turning each piece of coverage into social, sales and site content
What to expect
- First placements typically take weeks, not days
- Most pitches are declined; that is the job working normally
- Trade and regional press land sooner than national business press
- Nobody can promise a specific publication, and you should distrust anyone who does
Who we work with
Sectors we already understand
Fourteen years in Mumbai means we have run this in sectors where the buying decision looks very different.
Real estate and property
High value, long consideration, and a catchment that matters. Social builds the project's face, paid media fills the site-visit calendar, PR does the credibility that a buyer checks before parting with money.
→Education and coaching
Seasonal, parent-influenced and reputation-driven. Admission cycles decide the calendar, and the content that works speaks to the parent as much as the student.
→Retail, D2C and food
Fast feedback, visual-first, and ruthless about creative quality. Here the shoot and the reel are the product, and paid media scales what organic already proved.
→Professional and financial services
Trust before transaction. LinkedIn and PR do most of the work, the website closes it, and compliance shapes what can be said at all.
How it runs
From the first brief to next month's decisions
Four steps, repeated every month. The fourth is the one most agencies skip, and it is the only one that changes anything.
Understand
What you sell, who buys it, what a good enquiry looks like and what one is worth to you. We also audit what already exists — the website, the listings, the old campaigns, the analytics that may or may not be recording anything. Without a value per enquiry, nothing afterwards can be judged, so this is where we insist.
Plan
One calendar across social, PR, search and ads, so the same message lands in several places in the same month instead of four unrelated ones. You see the month before it runs, and approve it once rather than post by post.
Make and publish
Content written, designed, shot, approved and scheduled. Pitches sent to named journalists rather than a blast list. Campaigns built and live, with landing pages made to receive the traffic they are paying for.
Read and change
A monthly report in plain language, then a conversation about it. What was published, what it cost, what came back, and what we are changing next month because of it. If something is not working we would rather say so than quietly keep billing for it.
Reporting
What a useful monthly report tells you
Most agency reports are a screenshot of a dashboard and a slide of highlights. Here is what a report is actually for.
What you get
- Enquiries this month, and where each came from
- Cost per enquiry by channel, with media spend separated from fee
- What was published, and what it earned
- Coverage won, by publication
- What we are changing next month, and why
What we leave out
- Impressions as a headline number
- Follower growth presented as a result
- Engagement rate with no business number next to it
- Anything that cannot be tied to an action you could take
Pricing
What digital marketing costs in Mumbai
Published Mumbai rates, so you can sense-check any quote — ours included. Scope drives cost more than anything else: reels and shoots cost more than static posts, and a national PR brief costs more than a trade one.
Inside the fee
- Strategy, the monthly calendar and approvals
- Copy, design and editing
- Scheduling, publishing and community replies
- Campaign build and management
- The monthly report and the conversation about it
Billed separately
- Advertising spend, which goes to Meta or Google, not to us
- Shoots, talent, studio hire and travel
- Influencer and creator fees
- Paid listings, award entries and wire distribution
- 18% GST
Ranges are drawn from published Mumbai agency rate cards and directory listings, checked October 2026. We quote against your scope rather than a package, and the quote states plainly what is fee, what is media spend and what is tax. Media budget commonly runs three to five times the agency fee, so a proposal that hides which is which is not comparable to one that does not.
Why Troika
Fourteen years of building for Indian businesses
Troika Tech started in 2012 and has worked with institutes, dealerships, wealth firms and growing businesses across Mumbai since — more about us. We are based in Mira Road East, which means we can sit in your office rather than only on a call.
- One team across social, PR, search and paid media
- Reporting in enquiries and cost per enquiry, not impressions
- Content made in Hindi, Marathi, Gujarati and English
- In Mumbai, so shoots, meetings and press events happen in person
- One point of contact, not an account chain
FAQs
Digital marketing in Mumbai: common questions
What does a digital marketing company in Mumbai actually do?
It plans and runs the work that brings a business enquiries online: social media content, public relations, search visibility and paid advertising, plus the reporting that says which of them worked. Some agencies sell one of those and call it digital marketing. We plan all four against the same brief, because a campaign that sends traffic to a weak page is wasting money regardless of how good the campaign is.
How much should I budget in Mumbai?
Published Mumbai rates put basic social media management at roughly ₹15,000 to ₹50,000 a month, full-service social from ₹50,000 up to ₹4,00,000, and PR retainers from about ₹80,000 at boutique level to ₹3,00,000 and beyond at the large agencies. A focused project typically starts around ₹75,000. Media spend and 18% GST sit on top of all of those.
Is advertising spend included in the fee?
Almost never, and this is the single most common reason two quotes look different when they are not. The agency fee pays for the work; the money that goes to Meta or Google is yours and is billed by them. Media budget commonly runs three to five times the fee. Ask every agency to separate the two in writing before you compare anything.
How soon do results show?
Paid campaigns produce enquiries within the first weeks, because you are buying attention directly. Social builds over three to six months as the audience and the creative find each other. PR is measured in weeks per placement and months per reputation. Search is the slowest and the most durable. Anyone promising fast search results in a market as competitive as Mumbai is describing something other than search.
Do you work with businesses outside Mumbai?
Yes. We are in Mira Road East and most of the work runs over calls, video and WhatsApp, so location is rarely the constraint. Being in Mumbai simply means shoots, meetings and press events can happen in person when they need to.
Can you work in Hindi, Marathi and Gujarati?
Yes. For most Mumbai audiences the content that performs is not in formal English. We write in the language the customer actually uses, including the mix of two that most people speak in practice, and we shoot with that in mind rather than subtitling English afterwards.
Do I have to buy all four services?
No. Most clients start with one, usually social or paid media, and add the others once the reporting shows where enquiries come from. What we will not do is run one channel while pretending the others do not affect it — if your website is the reason the ads are not converting, we will say so.
What happens in the first month?
We agree what a good enquiry is worth, audit what you already have, fix the measurement so the numbers mean something, and build the first calendar. Publishing starts inside that month. The genuinely useful reporting starts at the end of it, because that is the first month there is anything to compare against.
Who owns the accounts and the content?
You do. Ad accounts, pages, analytics and the content we produce are yours, set up in your name, and they stay with you if we stop working together. An agency that holds your ad account hostage is telling you something about how the relationship ends.
Is there a lock-in?
Retainers work best with a few months of runway because social and PR need time to show anything. We would rather agree a short initial period and earn the renewal than tie you into a year up front.
Can you guarantee coverage in a particular publication?
No, and nor can anyone else honestly. Editorial coverage is earned by the story being worth a journalist's time. What we can commit to is the pitching, the media relationships, the angle development and the follow-up — and being straight with you about which publications are realistic for your sector.
How is this different from hiring in-house?
An in-house hire gives you focus and availability; an agency gives you a team of specialisms you could not afford individually — strategy, copy, design, video, media buying, PR. Many of our clients run both, with someone in-house owning the relationship and the brand, and us supplying the production and the channels.
In detail
Guides and cost breakdowns
Written for people comparing quotes, using published Mumbai rates rather than ranges we invented.
Digital marketing cost in Mumbai
Published rates by service, and what sits outside the fee.
→SEO services in Mumbai
What the work is, and an honest timeline for it.
→Marketing for real estate
Builders and brokers, judged on booked site visits.
→Marketing for education
Admission cycles, and planning backwards from the window.
Tell us what you are trying to sell, and to whom
Send us that and what you are spending now, and we will come back with a plan and a quote that separates fee from media spend.